Rafum Group

Rafum group, with retail at its core, manages and operates 170 retail stores. It owns 10 plus footwear and apparel brands which are sold throughout Pakistan. It started with the sight on future adopted by Zahid Hussain, the group founder. The ambition was for its first brand Borjan to help make its customers look smart. And nothing helps the looks more than a smart pair of shoes. The business success has earned Zahid Hussain a name in the 100 business leaders of Pakistan, published by Manager Today. Borjan, a trendy and fashion footwear brand runs 140 shops under the banner of Borjan. Present in 73 cities and towns of Pakistan It is rank as the fifth largest footwear retailer in the country. Advancing the attraction of fashion in footwear, it claimed the Fashion Forward tag line and aired the Fashion Talk advertisement to win the best add award for the fashion category. Website: www.borjan.com.pk Mocciani, a mid-upper market brand, it retails trendy and quality footwear fo...