Rancher

We are a generation of farmers who wandered of into the advertising technology, high frequency trading, real time bidding technologies, analytics, automotive engineering and originally hobby farmers who over time accumulated enough farmland and ventured into farming, farm management and ag-tech investments. We strongly believe in the value of land as an appreciable asset and farming as a successful source of investment income. Currently we are going through a shift of focus from just farming like a true farmer to becoming extremely efficient data driven decisioning for optimize how healthy food is grown without becoming a manufacturing farmer just focused on yields. The best source for this independence is technology and humans jointly making augmented decisions. This allows farmer to focus on nurturing plants and strengthening their immune system in order to remove dependency on herbicides and pesticides while growing yields and responsible food