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The Australian sales and marketing arm of Rapala VMC Corporation. Rapala has been the worlds favourite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapalas reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish cant resist. The correct pronunciation of Rapala is Rap-a-la
Rapala vmc australia operates in the Consumer goods industry.
Rapala vmc australia's revenue is 11m - 100m
Rapala vmc australia has 11 - 50 employees.
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