RASAS

RASAS is an independent agency founded in 2010 to answer a critical need for advertisers in the Gulf to think in Arabic for an Arab consumer. By bringing to life the wealth and beauty of Arabic eloquence, culture, insights and lingo, we shall ultimately restore the status of Arabic as a flexible, effective and creative language after decades of stagnation. Whats in our name. RASAS is a transliteration of the Arabic word for bullet or lead, also connoting the lead of a pencil. In our command of such a rich vocabulary with so many meanings, its no coincidence that RASAS equally implies fast. Speed is our advantage, and with a marksman-like accuracy at cracking any creative brief, more and more clients are giving our crea-fficiency a shot. Where do we come from ? RASAS comes from a belief that the best companies are born different. Our mantra of thinking from right to left the way Arabic is written on a page is a clarion call for Arabic that involves and inspires the Arab con...