
“The quality and coverage of B2B contact database are very impressive...”
Mark J.
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+11
Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360 impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility...). With those indicators, TV advertisers own the keys to fully optimise their media plan and their investments. Known for its technological excellence, Realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a TV spot airing, has been exposed to the TV spot and has reacted immediately. At the core of...
Tv analytics,tv ad analytics,offline media analysis,offline media monitoring,drtv,drive to web,tv tracking,tv2web,ip tv,tv-to-web analytics,second screen,ctv,tv segmentée,achat tv programmatique,automated tv buying,and addressable tv
Realytics operates in the Advertising services industry.
Realytics's revenue is 11m - 100m
Realytics has 11 - 50 employees.
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