REDUCED

Reduced is an innovative food production company. We specialise in creating high quality food products made from organic surplus produce. Our mission is to reduce food waste by using vegetables, protein and other sources of nutrition left over from the conventional food industry. Always with a focus on taste, quality and sustainability. Right now, all our time and effort is going into cooking and developing stock. Stock is one of the main elements of professional cooking as it forms the base of deep and intense flavours. Stock is also a product that allows us to use vegetables and protein from alternative sources. Hence, we use ugly vegetables supermarkets have rejected, seaweed, and bull calf bones in our recipes. All produce that traditionally wouldnt be used in conventional food production due to its texture, shape, size or colour. But this doesnt matter to us. As long as the quality is high, and the taste is on point we use it. We want to keep developing and challenging...