Reliance Trading Company

Reliance Trading company [est. 2014], started off as a very small company with a total of 3 employees including our founder Sameer Irfan. We started by importing and distributing our own brand of canned Pineapple and Tropical fruit cocktail from Thailand, Malaysia and Philippines. Our turning point was in 2017 when we were offered exclusive distribution rights for All seasons Delight brand of canned tropical fruit cocktail by one of our suppliers; Dole Asia holdings. Since 2017, we consistently doubled our sales revenue every single year by growing the sales for All seasons delight brand by 20% year over year and launching over 67 products under our own label Fresco. In 2018, after we overachieved the sales target that was given to us by Dole for their ASD label, we were also nominated as the exclusive distributor for Dole brand for Pakistan retail as well as foodservice industry. Our team worked hard to engage a wide range of consumer base. We expanded our distribution network i...