Ridha Fashions

Paislei brand has been formed under the parent company Ridha Fashions in April 2009 under the guidance and direction of Sudesh Sabharwal, Mayank Sabharwal & Riti Sabharwal. Primarily into the garment exports since 1983 and being associated with the best of brands around the world especially in the US and UK the retail venture is a branch created looking at opportunity in the domestic retail market. The idea behind the formation of the brand came as we saw immense opportunity in the traditional craft sector of India and also in our own exposure in understanding fashion and the nuances of Indian fabric and print styles. Today, we stand as not only a house of designers ethnic Indian womens wear, we also stand strong as a house of brilliant ideas for fusion and a passion for giving Indian women niche yet sensible Indian fashion.