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RIES: Positioning Pioneers. Al Ries founded his first agency in RCC in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called Positioning authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as...
Consulting,branding,positioning,marketing,and public relations
Ries | positioning strategy & consulting operates in the Business consulting and services industry.
Ries | positioning strategy & consulting's revenue is 11m - 100m
Ries | positioning strategy & consulting has 11 - 50 employees.
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