RIFLE

Rifle is fully part of the history of international denim and is synonymous with contemporaneity and fit for man and woman and a winning quality / price ratio. Founded in 1958 in Tuscany by two brothers Giulio and Fiorenzo Fratini, Rifle has developed successfully over the years. Today, the Company, with the advent of a new Swiss Shareholder Kora Investments S.A., has undertaken a new course. Rifle people are innovative and progressive, with a modern approach to fashion and markets. With the brand new vision of the actual management, the Company will redefine the Denim for the 21st century, reinforcing its positioning like a desirable lifestyle and fashion house. Rifle will grow in terms of distribution, quality and equity, offering products derived by the newest trends, but even services such a brand new e-commerce platform. A lots of changes are taking place in the near future, but something wont change: our passion, respect for consumers and belief in the future. Rifle is a 60 ye...