Robe di Kappa

Robe di Kappa is a brand specifically designed for those people who, both during their leisure time and in professional activities that allow for an informal clothing, prefer modern, high-quality and cost-effective clothing. Therefore, Robe di Kappa is dedicated to dynamic, modern and open-minded people. The Robe di Kappa brand was created in Turin in 1968, thanks to the insights of Maurizio Vitale, young CEO of Maglificio Calzificio Torinese, a family-owned textile company established by Maurizios grandfather, Abramo, in 1916. During a TV program, Vitale saw John Lennon wearing a military shirt belonging to a soldier dead in Vietnam. He realized that trends among young people at the end of 1960s were changing also in the way of dressing. Vitale then decided to dye Kappa t-shirts with green stored at the companys warehouse and unsold: he enriched them with military badges and symbols, thus obtaining a market share in the growing informal clothing segment. The name of the brand...