Royal Elastics

Elasticated footwear for those who dont have time for laces. 1996, Sydney. Two youngsters named Tull Price and Rodney Adler saw skaters tucked-in their shoe laces and had a revelation. They began to work on a revolutionary slip-on trainer using elastic bands and introduced an easy slip in/out concept for more comfort. They named the brand Royal Elastics. It was the humble start of an Aussie sneaker brand that influenced the world with its street-born codes. In only 2 years, they won several awards in Australia and the UK, becoming the brand of choice for many street artists. In 2000, the legendary and long-selling ICON series was born and has become an absolute classic in the sneakers universe ever since. STREET KICKS In 2001, Royal Elastics was acquired by K-Swiss and has made enormous progress in the USA, Canada and the UK. Inspired by street art and underground culture the brand launched several collaborations with music icons (Gwen Stefanis L.A.M.B. series) and graphi...