Russ Reid Company

Nonprofit Agency, Russ Reid & Grizzard, Relaunches as One & All Agency Seeks to Unlock The Power of We through New Name and Brand Pasadena, CA, Feb. 22, 2018 Russ Reid & Grizzard, a leading agency serving the nonprofit sector, today announced its new name: One & All. The agency was created last year with the merger of Russ Reid and Grizzard, two independent industry leaders responsible for many of the practices used in modern fundraising. The name change follows an extensive re-branding effort, in partnership with global branding firm, Siegel+Gale, to define the combined agency and inspire further reinvention of nonprofit giving. One & All literally means everyone, said Alan Hall, chief executive officer of the agency. It speaks to the deep emotional connection and shared purpose that people experience when they engage with nonprofits. It taps into the power of sharing, the sense that we can achieve more through cooperation than competition, and that by donating, we are paying ...