SAKA sal

Headquartered in Lebanon, SAKA sal is a market-driven company that markets and distributes an extensive portfolio of tires, batteries, lubricants, garage equipment & accessories. We cater to 300+ tire service centers, fleets & companies in Lebanon. In addition, our offshore operations entail business with subsidiaries and sister companies in several West African and MENA countries. STRATEGIC IMPERATIVES: Market territory segregation avoiding inter-brand competition Brands portfolio management to steer clear of inter-tier competition Unique brand positioning as per brand identity and price level VISION: To provide top quality products and services, maintain our top market ranking, and expand our domestic and international markets using our long standing heritage, goodwill, and marketing strategies. VALUES: We uphold integrity, transparency and accountability among each other and with our business partners. We work as a team with passion & trust to deliver the best products & s...