Sass & Belle

At Sass & Belle, we create exciting and original products designed to make you smile. Our promise is to provide lovable, trend-led and affordable gifts to an ever-evolving gift market. Our story began in 1998 when our founder, Richard Stone, caught the retail bug. Back from working in Bombay and carrying one thousand homemade juggling balls, he ventured to the Edinburgh Fringe Festival and sold every single one. Inspired by this success, the business RJB Stone was born. As the company grew, more products were designed in-house, bringing a unique and recognisable style to the product ranges, and Richard realised there was a need for a new brand name that reflected the look and feel of the gifts that were being dreamt up. So, in 2009, the Sass & Belle brand was created. Named after his two eldest daughters, Saskia and Alma Belle, the two little birds on the logo represent their fun and lovable nature. Our brand has been growing ever since, reflecting the whimsical and irresistible ...