Sawaya Group

SAWAYA GROUP Sawaya International founded in 1990 by CEO Fadi Sawaya, is one of the leading beauty products distribution and development companies in the Middle East. With solid determination to distribute professionally and to operate with integrity and innovation, Sawaya Group has been the exclusive distributor for global brands in the Mena region and Africa for over 27 years and is a developer, distributor and concept creator for its two signature brands worldwide. Sawaya Internationals exclusive global brands are; Hand & Nail Harmony (Nail products), Gelish Soak-Off Gel, Morgan Taylor Professional Nail Lacquer and its own signature brands; Provoc Makeup & beauty Platform and Clashes - Eyelashes extensions. PROVOC Makeup Provoc is a global make-up brand with an expanding product range bringing quality and innovation into a womens personal allure and make-up artists expertise. Further to thorough processes of research and product development, Provoc releases its creations to the ...