ScaleSauce

There is a tide in the affairs of a civilization. Indias consumption pattern is suddenly beginning to look, feel and behave differently, and at a pace much faster than its decades of predictable evolution. It is almost like a new India, a next India. At ScaleSauce, were at the forefront of building brands for this Next Indiaone that is rapidly premiumising, evolving, fragmenting, and segmenting, all at once. We call it departing. Departing from its earlier set pattern. And the points of departure are several, not just a few. Micro-trends spiralling out into macro, macro ones yielding to sub-micro ones, and so on. Our mission is to meet the diverse and growing demands of a generation that craves more more excitement, more distinctiveness, more uniqueness, and more of whats next..in every aspect of their lives. By creating and scaling brands that resonate with the aspirations and desires of this new India, our brands are not confined to any single category. We have no category bia...