SEASE

Introducing SEASE - the epitome of premium outerwear that is a testament to a lifestyle fueled by passion and adventure. Experience the world of SEASE at our debut concept store nestled in the bustling heart of Milan. Alternatively, immerse yourself in our unique brand ethos at our flagship resort stores in St. Moritz, Verbier, Courchevel, and Sao Paolo. SEASE seamlessly intertwines the dynamism of urban style with the functionality of activewear, all the while maintaining an unparalleled commitment to quality. The name SEASE, a fusion of SEA and EASE, embodies the founders unyielding passion for nature and the inherent desire to break free from the grind of daily life. Born from the vision of Franco and Giacomo Loro Piana, SEASE encapsulates the brothers extensive experience in regatta racing, a profound connection with nature, and their familys renowned dedication to natural fibers and supreme elegance. The creation of the SEASE brand marks a bold and revolutionary step in the ...