Sebago

Sebago was established in Westbrook, Maine (Usa), in 1946. Daniel J. Wellehan, owner of five shoe shops in the area, decided to open his own factory. He became partners with two local shoe manufacturers - William Beaudoin and Joseph Cordeau - and Sebago-Moc was born. The name was inspired by nearby lake Sebago, that in the native Abenaki language means long-shaped water basin. Its first mocassin, the renowned penny loafer, was created in the same year, handsewn as by native tradition, still one of the brands best-sellers. The first yachting shoes came out in 1948, but their patent was sold to Uniroyal. In 1950 Sebago-Mocs turnover reached 1 million dollars and in 1952 daily production reached 2000 pairs of shoes: a new plant was built. In 1965 the company started selling in Europe thanks to a partnership with entrepreneur Francisco Gaudier.In 1963 it started to manufacture womens shoes; in 1970 it launched the Docksides design, another of the brands best sellers. For the occasio...