Serhal & Serhal Co

Serhal & Serhal Company was established in December of 2005. Its mother company, Sasco was established in 1997. Sasco first started as a small construction hardware store in a small village called Daraya in the Shouff area of Lebanon. In 1997 Sasco started importing some hardware from Europe and in 1998 Mohamad Serhal, the CEO of Sasco met with Den Braven Sealants of Holland and signed a distribution contract exclusively in Lebanon. Business grew year after year and we became Lebanons market leaders in the sealant business. Sasco was active in retail and wholesale, but to grow efficiently we had to separate wholesale from retail which took place in December 2005. That led to Serhal and Serhal Co. to be born. Since then, Serhal & Serhal has been marketing and selling mainly Den Braven products throughout the country and became the strongest in the Aluminum and Glass industry. Along the way new products were added to the companys portfolio while maintaining a high level of quality...