Sfida Group

Sfida Group is a large Australian family company, with our namesake brand Sfida established in the 1980s. As a leader in the footwear and clothing manufacturing industry we have evolved over the years to become a brand owner and distributor for a number of international brands, Sfida, and Fly Active, to name a few of our own brands, along with distribution rights to international labels like Alegria and more. As a company, we have extensive experience in building and developing brands, private label design and development for local and international brands, in addition to managing, promoting and distributing international brands within our market. Our focus areas include, Sport, Footwear and Lifestyle/Street wear along with interest in many other retail operations including sporting toys and accessories. We work with many of Australias leading retail brands as well as the many independent and specialty retail chains and have strong sales and brand management experience with in ...