Shopper Intelligence Smart Cat Man

Shopper Intelligence is the largest global shopper study, a syndicated survey of hundreds of categories and retailers in 10 countries. Our mission is to be a common voice between CPG suppliers and retailers in their joint planning as a trusted source of unbiased information. Our unique benchmarking system allows you to see the Big Picture: your category in context compared to the Total Store on each individual metric. To give you expert shopper insights, we also drill down to compare categories, retailers, brands, and segments. You know from Scan, Loyalty and Panel data What your shoppers do. We help you understand How & Why they are doing it! Top 10 business issues where we can help: - Range Reviews - Joint Business Planning (retailer & supplier) - Promotional Effectiveness - In-store Activation - Pricing Strategy - Top2Top - Aisle Reinvention - Planogram Optimization - On Shelf Availability - NPD Development - Category Strategy - Catalogue Optimization