SHUT UP! Magazine [ 2001 2010 ]

SHUT UP! was a trademarked quarterly glossy magazine. It was founded in 2001 by Sahar Vahidi as an email newsletter on AOL. By 2003, its increasing subscriber base allowed it to evolve into a printed publication. The magazine was distributed nationwide in the United States, readers purchased the title in bookstores and in select major concert venues until 2010. SHUT UP!s target audience was emerging artists in music and fashion. The staff looked for anyone that was up-and-coming and stardom bound. The magazine was produced entirely independent of mainstream media and corporate sponsorships. The magazines tagline was Live Your Life With A Heavy Heart, as it catered to outgoing, rebellious young adults. Where are they now? The careful curation of artists featured have gone on to selling out concert venues, booking national campaigns with publicly-traded brands, becoming NY Times best-selling authors and so on. SHUT UP! was so ahead of its generation, it is now considered...