SIMPLER Hair Color

SIMPLER Hair Color was born from the frustration of dying my own hair and beard. This is Snehal, the founder. I got grays early, in my twenties. So, I began casually dying my hair & beard using the box-dye brands found at stores. I hated the messy and complicated process of dying my hair and beard at home. It was intimidating and felt like I was conducting a science experiment in my bathroom. And, the dyes burned my skin, which made me worry about the long-term effects the ingredients were having on my body. I tried salons, but they took too much time and money, and in some cases, burned my scalp even worse. So, having started and sold a few companies before, I did what entrepreneurs do. I decided to create a product that solved my own problem. I traveled the world, from Italy to Germany to Japan to Thailand and more, testing different products and speaking to top hair color chemists, all while searching for a gentler formula with safer ingredients, a thicker dye that didnt drip,...