SixthFactor Consulting

At SixthFactor Consulting, we are fanatic about establishing clarity around business issues and proving our clients with an information advantage over their competitors. We facilitate consumer behaviour change using enhancements in market research applying recent developments in neuroscience, advanced analytics and behaviour economics. We are an organization with an unprecedented quest for knowledge, using new technologies with a singular focus to explain and influence consumer behaviour. Often consumer choice is irrational and driven by emotive factors rather than a set of considered criteria. As marketers, we think we know about the consumer choice process. Recent developments have made us think again. This has had a direct impact on how we do research among consumers - the technology used, the kind of questions asked and the interpretation of findings. Depending on your needs, we may use emotive measurement technology to peek inside the consumers brain. This may involve the u...