Smile 90.4FM

Smile 90.4FM is a bilingual radio station that offers entertainment, information and inspiration to the upper LSM Metropolitan audience of Cape Town. The station took to the airwaves in Cape Town on 25 March 2013 with the purpose of putting a smile on every listeners face. Although a complete commercial station, Smile90.4FM resonates and empathises with the community. Smile 90.4FM format is 60% music, 40% talk. Smiles music, Cape Towns best mix of the 80s, 90s and now consists of 50% international and 50% South African songs. Talk comprises 55% English and 45% Afrikaans. Talk content is led by Smile News, Amplifying the good news in the Mother City. This unique news positioning finds expression in a topical good-news story opening and closing each bulletin. Smile 90.4FMs growth in listenership has been phenomenal, making us Cape Towns fastest growing radio station. Our listeners are mature, affluent, high earners with disposable income; are family orientated, care about their s...