Sole Motive

Sole Motive is an aggregator and innovator in the running and fitness lifestyle space, building on our history and success in publishing, events and retail. After more than forty years operating in the running industry in Australia, Sole Motive owns and manages mass participation running events. Some of those include: Run Melbourne, The Canberra Times Marathon Festival, Sandy Point Half and Portsea. We publish Australias favourite running magazine, Runners World as well operate in the specialty retail space with two stores - Queen Street, Melbourne and Glenferrie Road, Hawthorn - and an ecommerce platform. Here at Sole Motive running is more than a sport to us its how we live. And we dont do it alone. Were a fab-fitting team of 20 who hang out with thousands of runners each and every day. From our premier event, Run Melbourne, where we hit the streets of Melbourne with 20,000-plus runners to our social media sites like the Runners World Facebook page chatting to 432,000 fans r...