Southern Shirt (SSCO)

Founded in 2006, Southern Shirt has rapidly grown to a be a major player in the battle for apparel supremacy. Tired of the same scratchy t-shirts with their bland designs and no heart, Southern Shirts founders set out to rethink the t-shirt from the ground up. Starting with a 100% cotton t-shirt and an oversized fit, Southern Shirt stepped up the game with a garment and enzyme wash process that gave their shirts a super-soft feel and a great faded look. These extra steps in their process were enough to turn a simple piece of fabric into what would ultimately become their new favorite shirt. With a super-comfortable, breathable, throw-it-on-and-forget style, the only obstacle left to tackle was the stale, cookie-cutter designs that every other company was offering. Pulling from their southern heritage and love of the laid-back lifestyle, eye-popping and unique designs that embodied their favorite parts of life soon began to flow freely onto their canvas. Fast-forward almost a decad...