STATE OF WOW

We are STATE OF WOW - a headwear company located in Copenhagen. STATE OF WOW consists of several brands plus a custom design and headwear lab that develop, design and produce headwear for many international brands. The brands are UPFRONT, Actiivate & STATEWEAR. UPFRONT has been a leader in Scandinavian headwear for more than a decade. Guided by the principles of Danish Design, our products are defined by a thoughtfully balanced aesthetic, an unwavering commitment to quality, and a passion for the details. Inspired by traditional Nordic craftsmanship, UPFRONT looks to both the past and the future when creating top quality caps and related headwear. Actiivate is essential headwear for everyday adventure. Modern headwear bridges the functional and the fashionable. At Actiivate, we make exactly this type of headwear: Durable, flexible, washable and responsible. STATEWEAR is an entry-level brand, which is primarily sold in hyper markets. STATEWEAR products are characterized by th...