SUSAN BIJL

Its 1975 and a girl called Susan is born into the Bijl family. Susan Bijl, designer. Susan Bijl, curator of colours. Susan Bijl, post-materialist.In her childhood, her favourite way of cleaning her room would be throwing away most of her stuff to create a minimalist and peaceful place, simply because she doesnt like to have a lot of stuff laying around. With this same spirit, but many years later, she would design the bag to replace all bags.In the year 2000, Susan Bijl set out to create a bag. As a student of Rotterdams Willem de Kooning Academy, she wanted to design one that would render all others obsolete. That bag is The New Shopping Bag. Born partly from the idea of reducing the waste involved with the production of plastic bags; and partly from the less is more Dutch design philosophy, The New Shopping Bag was an instant hit amongst friends, fashion-lovers and designers alike.the designThe bags original design was based on the silhouette of a generic plastic bag. Susan gave ...