SVTA

We are at an inflection point within human culture and technology. Where people once watched video content delivered via traditional broadcast (and programming guides) to their television screens, they are now watching what they want, when they want, where they want and employing a host of different connected devices to do so. But the experience of watching video online is nothing like television. Its inconsistent from provider to provider. Its quality is variable. And its monetized differently. As an industry, online video is the Wild, Wild West and that is ultimately hurting the adoption that will carry us through the tipping point when video becomes predominantly delivered via streaming. The Streaming Video Technology Alliance (SVTA) was formed to address this generational transformation. A global consortium of organizations, we are dedicated to helping shape the future of streaming video through collaboration on documentation that addresses the critical challenges facing the in...