Taneez (Pvt) Ltd

Taneez began as a small retail outlet in Park Tower Mall in Karachi in 2000.The idea was to contemporize brass crafts in shape and design, making the craft useable and decorative. Brass objects were then dipped into pure silver and plated and given a coating of lacquer to prevent oxidation and tarnishing. Packing was an important feature and so the black and silver box with its distinctive tassel was added, giving the customer the least amount of trouble in its care and presentation. The silversmithing craft is over 3000 years old and Taneez is an integral part of preserving this tradition in Pakistan. Most of the craftsmen are from india and they and their descendants are continuing the tradition handed down to them. Eighteen years later, Taneez is a household name and has become a limited company with a staff of 30 persons from the two, originally at its inception. The founder ZS Ahmad is also the designer and at least ten new designs are produced each month. Over a thousand des...