The Big Dumb Project

Its fashionable for an agency these days to refrain from referring to themselves as an agency. So well call ourselves Hilda Auntys special chicken curry. Because why not? In all seriousness, were really not an agency. Were an idea. A disruptive advertising concept. A few lines of ink on a gravy-stained (butter chicken) tissue that evolved into an advertising movement. A movement thats hellbent on restoring Indian advertising to its past glory. You know what were talking about. Ads that youll remember 20 years down the line. Ideas that will make you think, laugh and then spend ridiculous amounts of money on a product. Campaigns so good that youll be tempted to share them on your family WhatsApp group. Why are we doing this? Because advertising is not what it used to be: insightful, well-researched, smart. More importantly, advertising is not what it can be: ingenious, innovative, thoughtful, far-reaching, filled with value. And how are we doing this? Bit by bit. One insight at a...