The Cartel Group

CARTEL MANIFESTO The rules have changed, communication moves faster than ever. Agencies and clients are no longer the center of the advertising universe, now its all about the people. We Google our brands, Youtube our clients, search blogs to see what The People are saying. At The Cartel we believe its time to shut-up and listen. No matter how you count them, slice them and dice them, consumers are more than a number or ethnic stereotype. We tried to measure their wants and desires, but we found it more rewarding to understand their motivations. There is no firewall between the consumer and your brand anymore. They have shattered the one-way focus group mirror with their wealth of information. Now, they can find out everything about you, every ingredient, every complaint, and every compliment. Instead of worrying about it, embrace it. Use it as an opportunity to get your message out. The people are talking about you, how will you respond? We find simple creative solution...