The Free Association

Europes largest Improv theatre, school and corporate training. We specialize in unlocking creativity in individuals and teams, and our unique approach has impacted the likes of Meta, BAML, YouTube and more. We understand the importance of fostering a psychologically safe environment where employees feel valued, heard, and supported. This is what we call the Idea Friendly Environment. Its a space that encourages effective collaboration and empowers individuals to unleash their creative potential. In the Idea Friendly Environment, no single person holds the key to the Eureka moment. We firmly believe that every team member has an invaluable voice and a crucial role to play in both creating and upholding this innovative space. Together, we create and nurture a culture where ideas flourish and solutions are born. Our Idea Friendly Environment program has earned the trust of and has been developed with some of the most successful businesses in the world. We pride ourselves on our...