The Idle Man

The Idle Man is the first menswear-specific online-only retailer aimed at 20-something men looking for fast fashion. The site is the brainchild of Oliver Tezcan the ex head of menswear at ASOS who inspired to start out after his own after struggling to find a credible menswear specific site. The Idle Man aims to cut the clutter, offering its customers a curated edit of the best of the high street. To put this into context there will be around 50 brands from launch, with an own label scheduled for Autumn / Winter 2014. The site is also very slick with a monochrome designing, placing the emphasis on the clothes and allowing men to find exactly what they want as quick as possible. "Men dont want to see as many brands as women do because they shop in a fundamentally different way. The site is a curated edit so no matter what your price point you know that what you are buying is cool. We have designed the site with loads of of white space, making the whole experience more fun...