The Irish Pub Concept

Always well-designed, always buzzing, always cheerful, always welcoming and always serving great Guinness along with great home-cooked food. Theres a similarity between these particular pubs that you will instinctively recognize....features like decorative millwork, warm lighting, ornate back bars......but no two are ever the same, despite the similarities. Yet they all effortlessly deliver the same sense of premium comfort, ambiance and timeless conviviality that we know so well. That timeless quality is something that other types of restaurants and bars cant quite capture....this is a concept, which was hip and contemporary to its guests in 1910 and remains equally relevant in our modern era of social engagement and connectivity. Its no accident that these pubs achieve a high level of performance, theyve usually been planned, designed, built and operated as a result of an initiative started by Diageo Guinness in 1993 focused on providing guidance to operators in developing Iris...