The IRONMAN Group Oceania

On February 18, 1978, 15 competitors came to the shores of Waikiki, Hawaii to take on the first-ever IRONMAN challenge. That very first race would go on to set the stage for what IRONMAN would become: not only the most-challenging single-day sporting event in the world, but a brand symbolizing the belief that Anything is Possible. In 2011 IRONMAN shifted its focus from licensing its name to events to buying the races back in order to provide a consistently high-end experience to athletes globally. In November of 2015, IRONMAN was purchased by Dalian Wanda, and Wanda Sports Holding was created to bring together three entities aimed at becoming the worlds leading sports business. (Infront, IRONMAN, and Wanda Sports China). Over the past few years, IRONMAN has expanded beyond triathlon, purchasing running, cycling, and mountain biking events all over the world to diversify and grow its position as the worlds leading endurance sports platform. Most recently, the Dalian Wanda Group be...