The Lab Insight & Strategy

The Lab is a creative human understanding practice where ambitious brands come to make brilliant leaps. Founded in 2006, our fiercely independent collective of strategic thinkers fuses the powerful forces of culture, behaviour, and technology to reveal fresh perspectives that enable brands to take advantage of our rapidly changing society and stay ahead of change. Our areas of brilliance: Brand & Communications - Building distinctive brands that matter to people today, and tomorrow. Innovation and NPD - Disrupting with culturally charged ideas that solve unmet human needs. Experience & Journey - Creating brand, not bland, experiences. Audience Discovery - Illuminating...

Brand strategy & positioning,semiotics,qualitative insights,behavioural science,cultural insight,data science,communication development,category planning,innovation,npd,customer journey mapping,cx,segmentation,customer value propositions,brand and communication performance,territory development,product / service ideation,design and prototyping,ux / ui optimisation,category u&a's,and future scenario planning

The lab insight & strategy operates in the Market research industry.

The lab insight & strategy's revenue is 11m - 100m

The lab insight & strategy has 11 - 50 employees.