The Mayfair Group

Welcome to #MayfairWorld! Were here to be your internet happy place through purposeful apparel, feel-good content, and an empowering digital community. We want to change the narrative around unrealistic societal standards, and celebrate the unfiltered human experience that connects us all. In our world- vulnerability is universal, empathy is critical, and authenticity is your superpower. At Mayfair, were not just building a brand, were building a legacy. This mindset has been in our DNA since day one. Our CEO, Sam Abrahart, launched The Mayfair Group in 2017. After years of struggling with her mental health, she sought to create a more meaningful life through uplifting content and a digital safe space. Were now focused on building out Mayfair as a global lifestyle brand. We believe apparel can be used as a catalyst for conversation and change. Our hope is through purposeful messaging and products, we can help people feel seen, heard, and understood for who they are. At Mayfair,...