The Mood Project

Hello! We are The Mood Project, a global branding consultancy. We believe that brands that are true to themselves thrive as a business. Therefore, we collaborate with leaders and decision makers to make the brand serve the growth of their organization by defining and transmitting their brand essence, their right mood. A credible essence because it represents who they are, relevant because it connects with their audiences and differential because it is unique from their competitors. This, therefore, allows the brand to provide a guide to make informed decisions in times of both growth and crisis, added value to products and services as well as to the whole experience and competitive advantage. How do we do it? * Market Research: Identifying key opportunities for the brand. * Brand Strategy: Defining a credible, differential and relevant direction. * Brand Experience: Devising an experience aligned with the strategy. * Brand Activation: Activating the brand at the differe...