The Toy Association

Founded in 1916, The Toy AssociationTM, Inc. is the business trade association representing hundreds of companies including manufacturers, retailers, licensors, and others who are involved in the youth entertainment industry. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion. Our manufacturing members account for 93% of U.S. toy and game sales driving the annual $40 billion U.S. domestic toy market. The Toy Association serves as the industrys voice on the developmental benefits of play and promotes plays positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association p...