THE UPSIDE

While the days are kept busy and ones free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE SPORT strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have you looking chic during your workout, at work and for all day comfort. Founded by Australian fashion icon Jodhi Meares, THE UPSIDEs early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike. The key ingredient to THE UPSIDEs refined approach is undoubtedly Meares extensive experience in the world of fashion. Established in 2013 and within a year of launching in Austra...