Traditional Padaria - Pastelaria

Massa Fresca was born from a deep admiration of our CEO Rui Dores, that considers his father an example in the art of making bread. His enthusiasm for the art of creating traditional products began when he was still a child, while he absorbed the many teachings transmitted by his father, which are still with him today through his entire lifes journey. Rui s commitment and dedication have always been part of his daily life, watching night after night his father working hard to put together the ingredients that would provide the best bread to the Portuguese. Two of his greatest delights in this art come from grinding Alentejo wheat in millstones and baking bread in wood-burning ovens, where the freshly baked smell was unmistakable. It was with this motto that Rui Dores created Massa Fresca in 1998. The company is based in Malveira, the typical Saloia area, where the famous and characteristic Pao de Mafra was born, this product has a difference from other breads because it is very li...