UK Sports & Campus Marketing

In 2014, JMI Sports was awarded the University of Kentuckys athletics and campus multimedia rights under a 15-year agreement. Operating as UK Sports & Campus Marketing, our team works as an extension of UK Athletics to maximize the value of the programs assets, while developing relationships with sponsors, students, alumni and fans through the delivery of the following services: radio and television broadcasts, coaches shows and endorsements, website and social media, game programs and publications, in-game production, game day hospitality, special events, corporate partnership programs, national sponsorship sales, sponsorship activation, venue signage and naming rights. JMI Sports has also implemented a groundbreaking Total Campus Marketing (TCM) program to capitalize on the immense value of the entire university as a nationally recognized brand through the development and management of valuable and innovative campus-wide marketing programs. With a focus on preserving the integr...