Ukonga

Ukonga delivers deep digital discounts directly to shoppers for in-store redemption so that fast moving consumer goods (FMCG) brands can activate customers and derive valuable insight from the resultant purchasing behaviour. CROSSING THE DIGITAL DIVIDE As we know, the bulk of township communities are yet to genuinely cross the digital divide in South Africa. Data constraints, finite space on devices and limited cloud access all conspire to limit use of smartphones in these communities. Ukonga uses a multi-channel/multi-modal approach to reach, register and serve deals to township shoppers. Ukonga uses: - Printed broadsheets and pamphlets - Face-to-face site activations - USSD, WhatsApp and Web App for registrations and surveys - SMS coupon delivery - Social media - In-store redemptions ACTIVATE YOUR BRANDS IN UNDERSERVED MARKETS Ukonga is more than just an in-store digital deals platform - its a hot knife that cuts through clutter. Use Ukonga to: - Launch new brands and products ...