UNIT

This is a story that starts from nothing but a mere moment. The fuel of creativity dares to rear its dormant head at the instantaneous moment a spark flickers, a divine collision of the freedom of action sports and the expression of art. A sketch scrawled onto paper ignites rapidly, evolving from ideation, to concept, to logo, to lifestyle. Its a moment that moves like wildfire, marking 2002 as the year that the UNIT brand was born. For over 20 years weve been doing things differently. Bold and brash, and often daring and disruptive, UNIT has moved beyond the confines of any one category to become a brand that can embody all. The milestones and moments that shaped the brands history are the opening pages to our story, but were forever rewriting the script. Progression, challenge, evolution, change. Our DNA runs deep but our desire to create and innovate means were never standing still. We are what is now, what is new and what is next. Were detail driven and function-focused. Were...