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Integrated Strategic Communication offers students professional preparation for careers in the areas of Advertising, Public Relations and Direct Response Communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies. The four ISC paths are: Account Management Creative Advertising Public Relations Direct Response Although students focus on a specific area, the major emphasizes a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills, as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations, and are sought after by firms specializing in: Advertising...
Account management,creative advertising,direct response,and public relations
University of kentucky department of integrated strategic communication operates in the Higher education industry.
University of kentucky department of integrated strategic communication's revenue is 1b+
University of kentucky department of integrated strategic communication has 10000+ employees.
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