USTAWI

USTAWI a French holistic skincare brand that harnesses the power of natural ingredients skillfully combined with a rigorous scientific approach for optimal efficacy. Our brand pillars are: All About Wellbeing : This concept is so close to our hearts that we named our brand USTAWI, which means WELLBEING in Swahili. The Power of Science & Nature: WE make no compromise on efficacy by combining natural ingredients with a rigorous scientific approach. Clean & Ecoconscious : OUR formulations are 100% CLEAN, Vegan and Cruelty free. USTAWI was founded by Natacha Paugam. Born in Africa, Natacha who lives between France and the US, is a citizen of the world. Natacha is a proud black woman who believes in women supporting women. She believes in values such as Trust, Respect, Friendship, Support, Transmission and Positivity. What about Melanin? USTAWI launched with a focused Melanin expert skincare line, that aims to protect and sublime every skin tone. We all have melanin, at different leve...