WYSE London

Wyse London is for women with a sense of joie de vivre. It has nothing to do with being a certain age or looking a certain way but it has everything to do with wanting elevated womens clothing thats also unexpected... and a bit fabulous. Its founder, Marielle Wyse, launched the UK womens online clothing brand five years ago after spotting a gap in the market, for beautiful cashmere with spirit. Being half French and half British, her design approach is always less is more, but with a twist. Marielle wasnt a fashion designer, but she always had a passion for clothes and a creative instinct. At a time when the industry was either exclusively high-end or mass-market highstreet, she saw an opportunity to create small batches of expertly cut, excellent quality clothing, with a big dose of happiness. She sketched a jumper with a rainbow across the front (inspired by a woman she saw on the street) and four other designs on a piece of paper and a friend gave her a number for a factory ...